Service Above Self and One Profits Most Who Serves Best

Objective the object of rotary is to encourage and foster the ideal of service as a basis of worthy enterprise, and in particular to encourage and foster the development of acquaintance as an opportunity for service. High ethical standards in business and professional: the recognition of the worthiness of all useful occupations; and the dignifying by each Rotarian of his occupation, as an opportunity to serve society. The application of the ideal of service by every Rotarian to his personal business and community life. The advancement of international understanding, Goodwill in peace through a World, fellowship of business and professional person united in the idea of service. 

Loyalton, California is a town of about 800 souls located in the Sierra

Valley, the largest Alpine Valley in North America. It is the largest town in

Sierra County, which has a total population about 3000 people. Sierra

Valley is home to a number of ranches which produce beef cattle and hay

and Loyalton is home to people who work in many different professions

locally, and in nearby cities. Loyalton epitomizes small-town America and at

its elevation of 5000 feet, inspires individual responsibility and self-

resilience.

The valley was originally settled by Swiss pioneers, who understood how to

raise cattle at high elevation. They produced cheese and other dairy

products and supplied hay and other fodder to the miners in the Gold

Country to the west. Many of these same families still operate these same

ranches in the valley.